Brief

From the warmer waters of the Mid NSW coast, Palms Air Conditioning provides heating and cooling services to the residents of Palm Beach and its surrounds. Owners James and Kaede requested an updated logo with forest greens, palm trees and clean typography for signage, business cards, website and transport.

We experimented with a couple of designs, one of which was inspired by palm fronds (the original manual air conditioner) and others on the iconic shape of the whole palm tree.